Netflix | Grace + Frankie
GRACE AND FRANKIE
MullenLowe MediaHub needed some help pitching Netflix for their new show, Grace and Frankie. With the help of our creative ideas, they won.
We created a campaign for Lilly Tomlin's character, Frankie, and her homemade, farm-to-vagina Yam Lube. After winning the business, a teaser spot for the product was released on Gwyneth Paltrow’s newsletter, goop, in a first ever ‘sex edition’. It also inspired goop to stock its own organic lube and sold out in two days.
The link to that article is here.
Role: Concept, pitch deck + comps
CD: Sue Desilva
CW: Kristina Saliba
MEDIA BUZZ
PITCH WORK
We wanted Martha to get in on the action too.
Yam Lube tearouts! For trying!