Countless species are going extinct everyday, but it's hard for millennials to grasp finality when everything is a click away. Our strategy was to take away something they love, their Netflix.
During Earth Week, users who want to watch environmentally themed shows or movies will find the content unavailable. In order to access, they'll have to share World Wildlife Funds message or donate.
Role: Concept, illustration, image selects, design.
AD: Kira Kennedy CW: Kelly Glover
