it takes a team

The talented creators that bring concepts to life deserve all the credit for the unique vibe and aesthetic they bring to their work.

I had the pleasure of working with Apple TV+, Collectively Inc., and lead agency Jellyfish to help build buzz for Severance Season 2.

my role

Concepting creative themes for campaigns, pitching concepts to clients, briefing influencers with concept, key messaging, and north-star storyboards, feedback and creative direction on influencer abstracts and content drafts, and on-location shoot support.

YOUNG EMPERORS

Apple TV+ wanted a hero creator capable of delivering content that matched the high production value of Severance while crafting a story that would excite audiences for Season 2 — blending the show’s distinctive aesthetic with their own.

I pitched the concept of “Leaving for Lumon”—a narrative where creators (ie Young Emperors) join the enigmatic Lumon Industries, teasing fans and building anticipation for the new season.

We brought this to life at the Macrodata Refinement cube pop-up in Grand Central.

WHAT’S POPPIN

I pitched a partnership with Davis of "What's Poppin'?!" for man-on-the-street style content, giving the creator some playful prompts like "Worst forced fun?" and "Weirdest workplace ritual?" Content had great energy…and Ben Stiller too which you know, cool.

Here’s a look at the larger activation from AppleTV+ that influencer work was a part of >