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LG SIGNATURE

Relaunching LG SIGNATURE from creative development through production and post

My role spans concepting, campaign narratives, scripting and storyboarding, working closely with and production teams to turn product features and collection stories into simple, visually driven ideas made for film. Across spots for Seamless, Iconic and Tailored, I’ve helped define how each collection shows up on screen while keeping the work connected under one distinct LG SIGNATURE point of view.