Turning color into creator-led storytelling across campaigns, content series and shoots

From developing social-first concepts and unexpected creator collaborations to leading an influencer photoshoot from concept through production, my role was to build creative frameworks that felt distinctly essie—then give creators the space to bring their own style, perspective and personality to them

essie INFULENCER PHOTOSHOOT

essie tasked us with producing a shoot featuring their influencer squad. I led the project from concept to execution, planning the overall look, tone, and feel of the shoot and managing pre-production and prop sourcing. Our talented influencers brought the vision to life on set.

Photographer: Lizzie Darden

Model: Ashley Sims

Set: Kimberly Douglas

Nail Art: Jessica Washick

LIVE YOUR COLOR

In 2023, essie launched the Live Your Color campaign with support from a diverse group of influencers. These talented ladies inspired audiences with their personal interpretations of the campaign's message.

Lizzie Darden
Celeste Evans
Anouska
Courtney Quinn
Jessica Washick
Champagne Cochran

essie STORIES

In 2023, essie launched the Live Your Color campaign with support from a diverse group of influencers. These talented ladies inspired audiences with their personal interpretations of the campaign's message.

My role involved selling the concept of colorful vignettes, briefing influencers, reviewing their content, and polishing content to ensure it aligned with the campaign goals and brand aesthetics.

Lizzie Darden
Jessica Washick

‘DO’ YOUR NAILS

We paired nail artists with fashion and jewelry experts to craft cohesive looks inspired by the nail designs. My role involved conceptualizing the collaboration, coordinating between creators, and ensuring the final content fit the Live Your Color campaign’s vision.

Anouska
Leonie Hanne
Celeste Evans
Jessica Washick
Courtney Quinn
Champagne Cochran
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